This Mother Won was founded in 2013 by Joni and Brittney Novelly.
In September of 2011, Joni Novelly was diagnosed with Stage 4 Ovarian Cancer. The hardest thing for her to do during this time was tell her daughters Brittney and Danielle, ages 21 and 19 at the time, that this cancer was attempting to take over her body. Driven by the loving support of her husband Arthur and her two girls, Joni courageously began her journey through two rounds of chemotherapy and extensive surgery. With her strong, positive mindset, a shift to an extremely healthy lifestyle, and the loving intentions and prayers of numerous friends and family, Joni won her battle. Grateful for her survival, she is now inspired to share the products and information that helped her along her path. Joni and her daughter Brittney hope to share all they know to sooth the bodies, minds, and spirits of individuals affected by cancer and disease. They are driven by a vision of an informed, healthy community of men and women.